SOLUTION

Contribution 

For Celesti Global, our role was to craft a compelling branding that embodies the philosophy of being the parent brand. From logo creation to typography, color palettes and assets, every element should work together to establish a strong and recognizable brand presence. We must also ensure versatility across digital, print and spatial applications, allowing Celesti Global to maintain consistency.

Design Rationale

The branding is rooted in the philosophy of alchemy, symbolizing transformation, balance, and the synergy between nature and human craftsmanship. By incorporating the four classical elements—Earth, Water, Air, and Fire—the brand conveys a holistic approach to innovation and sustainability. The visual identity representing the fundamental ‘roots’ from which all creations emerge. Typography and iconography are carefully crafted to balance modern minimalism with ancient symbolism, ensuring a timeless yet contemporary appeal. Celesti Global as an aspirational, forward-thinking brand that bridges heritage with the future.