SOLUTION

The chosen concept, featuring Danny dressed as a chef, brings a fun, approachable and memorable element to the branding. The decision to dress Danny as a chef cleverly ties into the bakery concept, visually communicating the idea of a pet bakery run by an expert (the dog itself!). Yellow also conveys a sense of joy and energy, reflecting the happiness pets bring into people’s lives. The personal touch of Danny’s mole on the nose adds an extra layer of authenticity and connection. The logo creates a visual personality that feels both personal and inviting.