gatlier venture studios
SCOPE
Branding
Brand Manual
Strategy
BREIF
Gatlier is a dynamic product studio evolving into a full-fledged venture studio. A fusion of Genius and Atelier, it represents a creative workshop where visionaries collaborate to build groundbreaking businesses and brands. Develop a bold, innovative identity that reflects intelligence, craftsmanship and entrepreneurial excellence that can also be used later for it's child brands.
SOLUTION
Contribution
For Gatlier Venture Studios, our role was to craft a compelling brand identity that embodies the essence of excellence and guidance to it's child brands. The branding must reflect this synergy of bringing together innovators, entrepreneurs and experts to collaborate and create transformative businesses.
Design Rationale
The brandmark, formed by the cut pieces of ‘t’ and ‘i’ in Gatlier, takes the shape of a star, symbolizing the studio’s mission to illuminate the path for startups. This design choice reinforces Gatlier as a hub where visionary entrepreneurs and innovators come together to build transformative businesses. The brandmark reflects the core values—guidance, ambition and excellence—positioning it as a beacon for startups. The typography and logo composition enhances the brand’s bold and innovative spirit, while subtle geometric elements emphasize structure and forward-thinking design.