SOLUTION

Contribution

The branding of Kaela is built on the central theme of ‘Pride & Celebration,’ encapsulating India’s rich cultural diversity. Through a compelling visual identity, the brand invites customers on a journey to explore the intricate layers of Indian heritage. The storytelling approach ensures that every element, from the logo to the marketing materials, reflects a sense of national pride and craftsmanship.

Design Rationale

The puzzle-inspired logo serves as the cornerstone of Kaela’s identity, representing interconnected traditions and crafts woven into a singular visual mark. This reflects the brand’s core philosophy of celebrating India’s artistic heritage while offering a fresh, contemporary interpretation for global audiences.

The branding strategy embraces a storytelling approach that encourages customers to engage with Kaela as more than just a product line. Instead, it becomes a journey of discovery—where each design, fabric, and crafted object unveils a unique cultural narrative. This emotional connection enhances brand loyalty and fosters appreciation for India’s artisanal excellence.

By blending traditional craftsmanship with modern aesthetics, the branding ensures that Kaela appeals to international buyers while remaining deeply rooted in Indian culture. The versatility of the design allows it to be effectively implemented across trade fair booths, product packaging, digital platforms, and marketing materials, ensuring strong brand visibility and impact.