shoulder lab website
SCOPE
User Interface (UI)
User Experience (UX)
Mobile Friendly
eCommerce Integration
BREIF
Develop an e-commerce platform for Shoulder Lab, a sustainable fashion label, showcasing their unique, edgy casual and occasion wear. The website should reflect the brand's commitment to sustainability and innovative design, offering both off-the-rack and custom-made options.
SOLUTION
The site blends eco-conscious aesthetics with a seamless shopping experience, emphasizing sustainability, transparency, and ethical production while ensuring a visually engaging, user-friendly, and conversion-optimized platform for conscious consumers.
The website serves as the digital storefront as this brand does not have a physical store. Through strategic content placement and product storytelling, the website not only informs customers about the brand’s eco-friendly mission but also encourages responsible shopping. It has a clean and modern aesthetic, using earthy tones and bold typography to reflect the brand’s eco-conscious yet futuristic ethos. A balance of whitespace and structured layouts ensures effortless browsing.