youtube animated videos
SCOPE
Art Direction
Colour Selection
BREIF
Art directed a series of dreamy, animated YouTube videos reimagining Bollywood songs. Each video features a vibrant, single illustrative frame with subtle animations—bringing iconic melodies to life with mood-lifting visuals, nostalgic charm and a modern, artistic twist.
SOLUTION
The project involved crafting a cohesive visual language that bridges nostalgia with contemporary aesthetics. We developed the concept, visual mood boards, color palette and composition for each song to complement the emotion. The goal was to evoke the timeless magic of Bollywood while appealing to modern sensibilities. By guiding illustrators and animators, we ensured consistency across episodes and brought each song’s story to life with emotional resonance and subtle movement.
Watch the videos here:
Khoyo (Khoyo: Reverbed Rajasthani Song with Monsoon Rain ASMR | Tech Panda & Kenzani)
What A Wonderful World (Louis Armstrong - What A Wonderful World Revisited | ASMR | Train Journey Music)
