SOLUTION

We developed an identity that embodies the dual concept of cherishing past experiences while embracing the excitement of new adventures. The logo design integrates rewind and forward playback buttons to form the letter 'Z', symbolizing the brand's core message of travel experiences that are so memorable, clients will want to revisit them again and again.

Design Rationale

The logo’s use of playback buttons reflects a balanced relationship between the past and future—a reminder that travel experiences are not only about discovering new places but also about cherishing the memories made. The combination of these symbols forming letter ‘Z’ makes the brandmark both memorable and distinctive, linking directly to the brand’s name. The logo is clean and modern, ensuring versatility across all platforms. The simplicity and symmetry of the design evoke a sense of timelessness and reliability, reassuring clients of a seamless and unforgettable travel journey.